CAMPAIGN:
Cronin for Mayor
The Cronin for Mayor campaign was a local political campaign focused on building strong community visibility and voter engagement in the race for Mayor of Newburyport. The campaign needed to establish a professional, trustworthy public image while clearly communicating the candidate’s message, values, and vision for the city. With a highly visible local election, strong branding and consistent outreach materials were essential to connecting with voters across the community.
THE PROBLEM
The campaign needed a clear and recognizable visual identity that could stand out across both print and digital platforms while maintaining a professional and approachable tone. Political campaigns move quickly, requiring fast turnaround on materials and consistent messaging across multiple touchpoints. The challenge was creating a unified campaign presence that would build name recognition, support voter outreach, and remain flexible enough for ongoing updates throughout the election cycle.
THE SOLUTION
A full campaign branding package was developed to create a strong and consistent public presence across all voter-facing materials. This included website design, door hangers, yard signs, stickers, postcards, flyers, event materials, and supporting campaign collateral. The design focused on clean, confident visuals and clear messaging that reflected the candidate’s leadership, community connection, and vision for Newburyport. The result was a polished and recognizable campaign identity that strengthened visibility, improved voter engagement, and supported outreach efforts throughout the election.
WEBSITE (no longer live)
POSTCARD
STICKERS
BUMPER STICKERS
T-SHIRTS
YARD SIGNS
BROCHURE