BRANDING:
Packaging Specialties
Packaging Specialties is a leading manufacturer and supplier of retail packaging solutions, serving businesses across industries with custom and stock gift boxes, shopping bags, tissue, ribbon, and specialty packaging products. With a strong reputation for quality, service, and in-house manufacturing, the company has been helping retailers elevate their brand presentation since 1989. Their focus on reliability, customization, and customer support makes them a trusted partner for distributors and retail businesses nationwide.
THE PROBLEM
Following new ownership, the company faced the challenge of redefining its brand identity to better reflect its evolving position in the market. The existing branding lacked consistency across print, digital, and trade show materials, making it difficult to communicate a clear, modern message to both distributors and end users. Product catalogs were outdated, the website needed a stronger visual presence, and marketing materials lacked a unified voice that reflected the company’s capabilities and competitive advantages.
THE SOLUTION
A full rebrand was developed to create a stronger, more cohesive visual identity across all customer touchpoints. This included a new logo, updated brand standards, redesigned product catalogs, refreshed website content, trade show displays, sales materials, and ongoing digital marketing support. The new branding emphasized the company’s strengths in manufacturing, customization, and service while creating a more polished and professional customer experience. The result was a stronger market presence, improved brand recognition, and marketing tools that better supported both sales growth and distributor relationships.
CATALOG
SALES MATERIALS
BRAND STANDARDS
TRADE SHOW MATERIALS
TRAINING MATERIALS
DISTRIBUTOR SALES MATERIALS